Proactively target, engage and convert your audience
Over the past decade, social media has become one of the most effective marketing methods for businesses of all sizes. Social media marketing goes far beyond simply posting a few images and hashtags. Organic social media offers useful avenues for customer retention and engagement strategies, whilst paid social media campaigns offer businesses new ways to target, engage and convert online audiences.
Data-driven strategies
It is no secret that the social media platforms collect significant quanities of data about their users. Businesses can harness this understanding of the online behaviour of potential customers to create and deliver targeted marketing campaigns directly to those it will interest.
Our approach to Social Media Marketing
1) Identify the business goals you are aiming to achieve from the campaign
Are you looking to promote a new product or service, increase sales, enter a new market? The platforms offer a versatile array of different campaign types to suit a range of different objectives, falling under the three categories of Awareness, Decision and Conversion.
2) Research your customers
The key to social media success is targeting. Understanding your customer inside out is vital to being able to target them. We work with you to find out who they are, what they do, and how to reach them. We use a range of data sources, such as website traffic, email subscribers and machine learning to understand your audience.
3) Create the content that will interest and engage them
Whether that be graphics, images, video or animations, social media users have a notoriously short attention span. The content you use must bear this in mind, time is not something your audience will give you much of.
4) Place the adverts
We go far beyond simply boosting the posts. We use advanced marketing tools and insights to ensure your adverts are seen at the right time, by the right people, for the right price
5) Monitor, analyse and improve
Marketing is a continuous process, that can always be improved, whether it be evolution or revolution. If you are standing still, you're being left behind in this game.
The Social Media strategy implemented by the team has been next level, helping us to proactively target and retarget our audiences in new and exciting ways.
Paul Davies, Director, At Home Estate and Lettings Agency
