When people are searching, you need to be found.
These potential customers are trying to find businesses like yours, but they won’t find you hiding on the second page.
An effective Search Engine Optimisation campaign will target relevant and realistic keywords and search phrases, to drive relevant organic traffic website to your website. In the modern market, SEO as a stand alone service is not as effective as it once was. This is why we adopt an approach that integrates SEO with social media management, content marketing, conversion rate optimisation (CRO) and more. This enables us to work with you in ensuring we are able to find the perfect strategy and combination that will suit you.
The search engines prioritise well-built and structured websites when deciding which websites should rank highly in their search results. These technical guidelines aren't always obvious to those outside the industry. Luckily, our SEO team love nothing more than reading about the Google algorithm changes. We'll help to ensure your website has a strong technical site health to lay solid foundations to build upon.
Put simply, on page SEO refers to the content on your website. Optimising your on-page content is a balancing act between making sure the content is easy to understand for search engines, whilst remaining interesting and clear to your users.
Getting other sites to 'vouch' for your website and its content is a strong way to establish the strong authority and relevancy of your content. Similar to references within books, the quality and quantity of 'backlinks' between sites are a deciding factor used by search engines to decide upon where a site should rank in the searches.
Ollie McCrea, Lead SEO Consultant, Freelance