SentiSight.ai is an online platform that enables users to label, build and deploy AI image recognition models, without the need to code. SentiSight.ai's main strength is that it enables anyone, regardless of coding or AI knowledge, to build these cutting edge and innovative models.
We were tasked with helping to generate sign-ups for the platform. Previously, the company had only focused on reactive marketing measures such as GoogleAds. This strategy would only get the platform so far, because awareness of such a service was relatively low, and was highly competitive. We set about creating a more proactive campaign that promoted the usable benefits of SentiSight.ai to audiences who would never have thought they would be able to benefit from such innovative technology.
When measured against before when we started collaborating with SentiSight.ai, sign ups have increased from roughly 1 per day, to a consistent 10 a day. This represented over a 500% increase in the efficiency of the budget used for ad spend.
Karolis Uziela, Project Lead, SentiSight.ai