Client - International SaaS Platform
SentiSight.ai is an online platform that enables users to label, build and deploy AI image recognition models, without the need to code. SentiSight.ai's main strength is that it enables anyone, regardless of coding or AI knowledge, to build these cutting edge and innovative models.
Brief
We were tasked with helping to generate sign-ups for the platform. Previously, the company had only focused on reactive marketing measures such as GoogleAds. This strategy would only get the platform so far, because awareness of such a service was relatively low, and was highly competitive. We set about creating a more proactive campaign that promoted the usable benefits of SentiSight.ai to audiences who would never have thought they would be able to benefit from such innovative technology.
How we delivered success
- Introduced new web content to improve the user experience, tailoring it towards the key audience demographic, rather than an overly-specialised tech niche
- Optimised the existing GoogleAds campaigns to improve the efficiency and targeting of the ad spend
- Crucially, introduced a highly-converting Facebook Lead Generation campaign that generated sign-ups from people who would never have even thought to have searched for what SentiSight.ai can offer
Important Results
When measured against before when we started collaborating with SentiSight.ai, sign ups have increased from roughly 1 per day, to a consistent 10 a day. This represented over a 500% increase in the efficiency of the budget used for ad spend.
Working with DM Wilbury has been a pleasant experience. They are very friendly, helpful, responsible and flexible in all respects.
Karolis Uziela, Project Lead, SentiSight.ai
