Finance Focused are a national platform that delivers student-led finance expertise. The team has over 60 students from a diverse background across multiple universities such as UCL, Oxford and LSE that create content to improve their readers understanding of key concepts within the Banking / Finance space.
Finance Focused had an incredible network of over 4000 young professionals, and were looking at ways to monetise without losing sight of their core purpose; helping improve access to a historically closed-off industry. We were tasked with presenting viable and realistic commercial opportunities that would help this student-led project to grow into a sustainable business.
Early on it became clear that Finance Focused's strongest asset was their strong content creation within a specialist niche. This level of expertise is in high-demand for certain businesses and sectors, so we helped to establish industry partnerships with these businesses and the content team at Finance Focused. This partnership benefitted all sides, as the clients received high quality blogs, articles and insights, whilst Finance Focused received revenue without having to compromise on their core values by introducing a paywall to their own content.
Rohan Regmi, Founder, Finance Focused