We were tasked with helping At Home to proactively target new vendor leads and property viewings to complement their strong local print and in-person marketing. The Agency management wanted to move away from simply loading properties to Rightmove or Zoopla, as these reactive marketing techniques made it hard to stand out against the competition online.
At Home have a very strong understanding of who their desired customers are, which laid the foundation for a very successful targeted marketing campaign through Facebook.
Selling your home is a stressful, drawn out process that involves a significant amount of research. Vendors spend much of their time reading blogs, watching videos and seeking answers to difficult questions.
We combined with the At Home team to deliver useful and interesting content to those about to begin the selling process, to help them understand the twists and turns that await them when selling their home.
Not only did this help to alleviate pain points for potential customers, but it also created an active audience of people engaging with content all about selling their home, the perfect target market to drive vendor leads.
Those who engaged with the informative content were retargeted with tailored adverts either through to the online valuation tool ValPal, or with passive brand awareness about why they should sell with At Home. This approach helped At Home to grow to become the top-listing agent in their local area during their time with us so far, as it generated relevant and cost-effective leads for their sales staff to contact.
Paul Davies, Director, At Home Estate and Lettings Agency